Some marketing tips can significantly leverage orders in your delivery.
The thing is, marketing in general is not always so obvious. Many entrepreneurs do not know that certain actions can make all the difference.
It was with this in mind that today, we decided to write this article talking about essential marketing strategies to boost orders in your delivery service.
1) Know who your target audience is
While delivery marketplaces will expose your business to people who don't know you, it's still important to know exactly who your target audience is.
Depending on the type of delivery your company makes, which can be food or other items, a portion of people are more naturally interested in it.
So, your outreach efforts should be aimed at this portion of people. This is one of the most indispensable digital marketing tips.
2) Invest in flyers and brochures
Nowadays, most people find delivery services online. The most common places are social networks and also delivery marketplaces.
However, this does not mean that traditional outreach is not of value. Yes, one of the most powerful marketing tips is to make use of promotional materials.
As much as people, in general, don't like to go out and get flyers, they won't refuse these if they go together with the delivery of the order.
This type of material is very important to make the company's brand and image stay in the customer's mind. Eventually, he might remember the company because of the brochure.
3) Advertise on the company's social networks
Among the main marketing tips that we are going to give you in this article, you cannot forget this one: promote delivery on social networks.
Nowadays, a company that does not have a profile on a large social network is at a disadvantage compared to the competition.
In other words, advertise your delivery on Facebook, Instagram, LinkedIn, TikTok and even WhatsApp and Telegram, which allow you to create a professional profile.
4) Create a loyalty program
One of the main weaknesses of Brazilian entrepreneurs is that they do not have a very well-established culture of customer loyalty. Generally, only large companies do this.
However, this is one of the marketing tips that can be more effective and increase the number of orders in your delivery. After all, the ideal is for the customer to place new orders, right?
The point is that retaining customers is a very comprehensive art. There are several ways to do this. Some ideas:
Points program that accumulates with each new order;
Days with free deliveries up to a certain distance;
If the customer repeats the same order a certain number of times, he gets a free one;
Emphasis on after-sales with email campaigns;
5) Give more emphasis to Instagram
As important as having a presence on all social networks to promote your delivery is important, the entrepreneur should place greater emphasis on Instagram.
Instagram is one of the busiest social networks, and it is also one of the most effective for promoting products and services, given its imagery character.
In addition to having a greater ability to convert users because of the photos, it is also possible to sell directly through Instagram.
6) Get paid traffic
Having a well-established presence on social media, consider that one of the marketing tips that can bring more results is: investing in paid traffic.
The truth of life is that if we want better results, we must pay for them. If we want to promote our delivery, paid advertising is the best way to do it.
On the other hand, it is critical to remember our first tip, which is to know who your target audience is. This is critical, as paid traffic considers, among other things:
The geographic area in which the advertisement is to be served;
What is the age group, sex, family income and other socioeconomic data;
Personal interests in subjects or topics;
Among other possible limitations.
Making paid traffic without knowing your customer well can generate unsatisfactory results and only serve to spend money.
7) Take professional photos
We can't talk about delivery without talking about professional photography. The reality is that the first step before making a purchase is admiration for an image.
If your delivery products are advertised with good quality images that entice the customer (without lying to him), orders will increase a lot.
This is one of the most interesting marketing tips to use with food delivery in general.
8) Disclose discount coupons
Who doesn't like a discount? One of the marketing tips that doesn't need much elaboration: offer discount coupons and win people's sympathy.
It is worth mentioning that, unlike common promotions, coupons generate urgency, as they are issued in limited quantities. It's a good way to generate orders quickly.
9) Have good suppliers
Offering quality food in your restaurant delivery is only possible using inputs of good origin. Invest in having a good list of suppliers, and carefully selecting who will be responsible for supplying your business.
Care must be taken with suppliers on all fronts of the restaurant, from systems, and delivery packages, to food. The lowest price is not always the best option. To ensure the best cost-benefit ratios, do a lot of research and testing before deciding on larger purchases.
Speaking of good suppliers, how about getting to know Ondway? We have an agile and robust logistics system that helps you follow the entire process, with peace of mind and at rates well below the market! Delivery can be hard. We make it easier. Register today!