5 best strategies for restaurants growth
The gastronomic sector is one of the most competitive in the market. It is dynamic, demanding and needs constant care. Therefore, being careful in restaurant management is essential for the success of the business.
However, here's the thing: there is no recipe for success. So it would be very easy, right?
One of the significant challenges, and also one of the main facets, of this sector, is that each restaurant is different, as is its management.
Being successful is not simply delivering the best dish, but running an establishment with balanced accounts, differentiated service, and capable of meeting different consumer demands and growth potential.
And of course, reaching this level is not something simple: it requires study, preparation, and a lot of dedication. Want to learn everything? So keep reading with us!
What can't be missing in restaurant management?
In restaurant management, the control of all processes cannot be lacking. The stock must be in tune with the kitchen and with the service. In addition, technology must be used, to facilitate internal communication, as well as to improve the level of care and service.
You see: more and more, successful restaurants find their growth path when they bet on business strategy.
This is all about technology, which allows for in-depth analysis of data, automation of various processes and monitoring of results.
Management systems, tools for digital menus, software capable of being integrated with delivery apps, automation resources that improve queue management…
There is a world of possibilities that you probably don't even know about yet.
Along with a comprehensive and robust strategy that describes the business in its smallest details – from the business foundations to your marketing plan – it is possible to revolutionize your restaurant management and make your business take off!
5 best strategies for restaurants growth
To do good restaurant management, you need much more than simply keeping track of the inflows and outflows of the cashier. The food industry is too demanding. Therefore, more innovative actions are required to see your results grow.
In modern restaurant management, the manager's role is to take care of the whole. However, this does not mean that he must act directly in every small part of the business.
For this, it is necessary to establish a winning strategy, which favours the creation of a high-quality standard, aided by the resources of a management system that facilitates the control of all the restaurant's processes.
But calm down, we know that at first, it's not so easy to digest all this.
That's why we've separated 5 essential tips to guide restaurant management to success.
1. Business plan
The business plan is the first step in establishing a successful restaurant — knowing what you are doing.
However, we know that, in many cases, the entrepreneur simply opened the business, without any business plan or document.
The good news is that, whether, for newbies or those already in the market, it's perfectly possible to create a business plan.
But what is this document? Well, in it, you will describe:
what is your business;
its mission and values;
its objectives and goals;
how long do you want to fulfil them;
the budget necessary to fulfil them;
your target audience, also relating it to the region your restaurant will serve.
It's the business plan you, as an entrepreneur, will look at whenever you make a decision.
Normally, the projections and goals described there will guide all of its activities during the year.
2. Specialized team
Yes, when we talk about restaurant management, it is common to focus on processes, quality, menu, relationships with suppliers… But also remember that human capital management is just as important.
This means that you must have a specialized team, constantly trained and engaged with your business goals.
And remember the following:
Qualification is essential to improve the quality of services provided;
Use of simple handling technologies to speed up the fulfilment and progress of orders;
Keep an eye on the salary your competitors are offering and always try to stay on top, so your turnover isn't as high.
3. Focus on the customer experience
Did you know that today, the gastronomic sector looks differently at the customer experience? It's just that focusing on this part of the business process can bring many benefits!
One of them is customer loyalty.
This is one of the great lessons for entrepreneurs who learned how to set up a food truck.
You see: with an itinerant business, with structure and lean staff, how can you ensure that customers come back?
Of course, the quality standard is important (and we're going to talk about it in a moment), but so is the experience offered.
In other words, try to create a differentiated service, with meals prepared following a specific motto, with an appealing visual identity.
4. Quality standard
Good restaurant management has a very efficient thermometer: the quality standard.
If you want your business to be successful, you must look at all processes and deliverables and demand the same level of quality.
That is: from stock control to table service or delivery.
This standard must be created and encouraged within the establishment, as part of its organizational culture.
And remember that the quality standard is not just internal, but external, since compliance is something that consumers are increasingly paying attention to.
It generates more trust in your business and serves as an anchor to stimulate loyalty.
5. Marketing Strategies
Without marketing, your restaurant won't get far. The worst thing is that many entrepreneurs do not understand that the role of marketing is to make their establishment connect with their audience, creating a more solid relationship.
This brings several benefits to the business, as it formulates the vision that the customer will have of your business, your dishes, your presentation, and even your quality standard.
Marketing for restaurants serves as a way to show hospitality to consumers, whether they order from home or at the establishment itself.
Therefore, defining innovative strategies must always be a point on the agenda, especially for the business manager.
Try to create captivating content and ads that explore the potential of social networks and the channels that your persona frequents, putting themselves present in their daily lives.
And you, did you like to learn more about restaurant management? We hope our 10 tips are valuable for you to start (or even improve) your business!
The food industry can be extremely demanding, but with the right actions and tools on your side, it is possible to grow and be very successful!
Therefore, to improve and modernize the management of your establishment, count on Ondway Delivery!