It can be very worthwhile to create a profile for this type of venture on the social network of the moment. Just perfect yourself in video recording and editing, even if simply, or count on a professional who understands the subject to work on your team or as a freelancer.
It is also essential to be willing to explore the platform's features and surf as much as possible on the waves that appear there: those who don't follow TikTok's fashions don't get views.
In addition to the existence of profiles that present curiosities about restaurants around the world, there is space in this network for the creation of profiles of the foodservice themselves talking about themselves.
Among the possibilities of videos to be created, there are those to present the daily life of the place; step by step of the preparation of the dishes, information about the gastronomy served to the public, etc.
Want to produce for TikTok?
Always have the most originality and experiment with different formats to find out which ones best capture your audience and attract more followers.
Don’t give up on the first hurdle, and follow the changes in algorithms to know when they stop “delivering” your videos to viewers and in which situations they “deliver more” organically (without you having to pay).
Remember to study a little every day to know what the next steps are.
How to use TikTok to promote restaurants?
Anyone who is "too forced", doesn't follow trends and doesn't produce original videos can be sure that they won't succeed on the social network of Gen Z and millennials. So consume a lot of content on the net before becoming someone who develops them and disseminates them to other people.
See the step-by-step guide below to start adding your restaurant to TikTok.
Use and abuse the “discover” space of the app. Look for interesting references to what you plan to do and profiles followed by people who fit your target audience. See what they do differently, what they interact with the most (and for what reasons) and what ends up being out of reach.
Do keyword searches that are related to your niche, your city or state, your products, and who you want to reach. See what has been published and is linked to these words.
Keep an eye out for hashtags! Understand which ones are trending and why, as well as find out what they mean. Insert in your publications those that make sense. Suggestions for keywords or hashtags to search: #Restaurants, #Restaurant, #Food, #FoodPorn, #Food and derivatives.
Follow trends at any cost and start thinking if there is a possibility of adapting some of your restaurant's content to them and how to do that.
Record spontaneous videos of everyday life, featuring the kitchen brigade, employees and managers, talking about everyday life and the like.
Worry about authenticity and faithful reproduction of reality and know that you will need to have a lot of patience and do a lot of testing until you get cool results to share.
Using Influencer Marketing on TikTok
Do you know someone who has an account on the network and reaches several followers? Let go of the shame and ask that person for help. Ask their opinion about what you are doing, learn about their trajectory within the network and check the possibility of this person getting involved in your recordings or sharing them in their personal profile.
Do you think it's worth trying paid advertising on the web? Do it!
How to differentiate your restaurant from other TikTok profiles?
No one but you will be able to clarify this doubt and to find the best answers to the question, our tip is: take a moment of reflection with paper and pen in hand and try to write down every detail, aspect or innovative idea that, in your opinion, make your restaurant stand out from other restaurants (in “real life”).
Consider environment and/or service, means of payment, dishes and drinks and anything else you think is necessary.
Then, evaluate each point and check which ones can be passed on as differentials to the public through videos with or without sound, containing only a few minutes and published on the social network.
The next step will be to find the best way and the most fun, original and smartest format to record and edit each video.
If you want to continue learning how to invest in your restaurant's growth, also see our article on Marketing Tips for Restaurants with Delivery Service.